The OBJECT of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
- The development of acquaintances as an opportunity for service.
- High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his/her occupation as an opportunity to serve society.
- The application of the ideal of service by every Rotarian to personal, business and community life.
- The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional people united in the ideal of service.