Rotary is a service club. Members serve the club through the Five Avenues of Service recognized by Rotary International:
Club Service—through active participation in the committee structure of the club and through regular attendance.
Vocational Service—through maintenance of the highest ethical standards in your business or profession.
Community Service—through the activities you undertake as an individual or in conjunction with others, demonstrating a concern for the people of the community. Other service clubs frequently require their members to dedicate hours to worthwhile service projects, such as selling items or sponsorships. However, the philosophy of the Appleton Rotary Club is to encourage members to participate as individuals in the community organizations of their choice.
International Service—through your efforts to promote peace and goodwill among all people. Rotary International is an organization that brings together people from 161 countries. Under the auspices of local clubs and through Rotary International service projects are carried on around the world.
Youth Services – recognizes the positive change implemented by youth and young adults through leadership development activities, involvement in community and international service projects, and exchange programs that enrich and foster world peace and understanding.